Last Updated on November 12, 2026 by Matte Akerson
NOW is Sky's streaming service for the United Kingdom, with Entertainment, Cinema, Sports and Hayu passes that carry Sky Atlantic, Sky Max, Sky Cinema and every Sky Sports channel without a satellite dish. It checks the IP address on load and has blocked access from the European Union since December 2020, so a Montevideo, Punta del Este or Salto connection gets the not-available message. Connect Surfshark VPN to London, sign in with a UK account, and the passes play as if you were at home.
Table of Contents
How to Watch NOW TV in Uruguay [Short Steps]
Quick Steps
- Get Surfshark VPN and install it on the phone, laptop or streaming stick you use most often.
- Connect to a London server. Manchester is the backup.
- Open nowtv.com in a private browser window and let the location check finish.
- Sign in with a UK account, or create one with a UK postcode and a UK card.
- Pick Entertainment, Cinema, Sports or Hayu, then start a stream and keep the VPN on.
NOW checks the location before the player loads, so connect the VPN first. The account also needs a UK postcode and a UK card, which is the part most Uruguayan readers miss. Keep the same server for the whole session, because a switch can trigger a fresh check.
Why Can't I Watch NOW TV in Uruguay?
NOW is licensed for the United Kingdom only, and the old EU travel rule ended on 29 December 2020. The app reads the IP address on every request, so a Uruguayan address is stopped before the player loads, even with a paid membership in good standing.

Television in Uruguay runs through Canal 4, Canal 10 and Teledoce, with TV Nacional and the VTV football package carrying the local league and the big South American matches. Netflix, Disney+, Max and Paramount+ all operate locally, but the Sky Atlantic drama slate and the full Sky Sports lineup are not sold there at any price. Uruguay uses the Uruguayan peso alongside the US dollar, with BROU, Itau and Santander handling the bank accounts and ANTEL carrying most of the fibre. The country runs on UYT, two hours ahead of New York in November, so a London kick-off lands in the afternoon and a US premiere lands in the evening. NOW needs a UK postcode and a UK card, which is the part most Uruguayan readers miss.
How a VPN Helps You Watch NOW TV in Uruguay
Surfshark VPN sends your traffic through a London server and replaces your Uruguayan address with the server address. NOW sees a British visitor and releases the player. The tunnel also encrypts the login, which matters on shared Wi-Fi in Montevideo or on a hotel network in Punta del Este.
London carries most of the traffic, and Manchester is a useful backup when the main route slows during a big match. If the not-available message appears again, clear the browser cache, check that the account postcode is still set, and reconnect to the same server.
5 Best VPNs for NOW TV in Uruguay [Fast Guide]:
- Surfshark VPN: unlimited devices on one plan, which fits a Uruguayan household with a phone, a laptop and a television running together.
- NordVPN: the steadiest route on crowded networks thanks to NordLynx, which matters during a live match.
- ExpressVPN: simple apps and dependable UK routing for a first setup.
- CyberGhost VPN: a long refund window if you want to test the route before you commit.
- PIA VPN: a large server network and low long-term prices.
How to Get a NOW TV Account in Uruguay
NOW needs an email address, a UK postcode and a UK payment method. The passes are sold separately, and the Sports pass costs more than Entertainment or Cinema.
Signing Up Through a VPN
Connect the London server first, then open nowtv.com and create an account with an email address. Add a UK postcode for the local billing and the regional settings. Pick Entertainment, Cinema, Sports or Hayu, and keep the same server for renewals.
Payment Options
A UK-issued card is the reliable route, and a virtual card billed in pounds sometimes clears when the billing address matches the UK postcode. A card billed in Uruguayan pesos is usually declined because the billing country does not match. BROU and Itau cards work for local purchases, but NOW does not accept them for a UK membership.
Free Trial
NOW runs trials on some passes, and the offer changes through the year. Check the checkout page for the current trial before you commit, and remember that a paid pass renews at the full price every month.
Step-by-Step Activation
- Connect Surfshark VPN to London before you open the site.
- Open nowtv.com and sign in with the UK account.
- Confirm the postcode and the payment method in the account settings.
- Pick a pass and start a live channel or an on-demand title.
- Keep the VPN on for the whole session, including the downloads.
Compatible Devices for NOW TV Streaming in Uruguay
NOW runs in a browser and as an app on phones, tablets, streaming sticks and smart TVs. The account follows you, so a match started on a phone in Montevideo can finish on a television at home.
Watch NOW TV in Uruguay on Different Devices
Android Phones
- Install the NOW app from Google Play and connect the VPN first.
- Sign in with the UK account and confirm the postcode.
- Set playback to 720p on mobile data to protect the data bundle.
iPhone and iPad
- Install the App Store version and sign in with the UK account.
- AirPlay to a television on the same Wi-Fi network.
- Keep the VPN profile active in the background during playback.
Windows and Mac
- Open nowtv.com in Chrome, Edge, Firefox or Safari.
- Use a private window for a clean location check.
- Hard refresh once if the message appears after you connect.
Smart TVs
- Install the NOW app on Android TV, Google TV or a Samsung set.
- Sign in with the UK account to sync the watchlist.
- Use the TV remote for playback and keep the router on the VPN.
Fire TV Stick
- Install NOW from the Amazon Appstore and connect the VPN first.
- Sign in with the UK account and confirm the postcode.
- Restart the app once if the guide looks stale.
Chromecast with Google TV
- Install the NOW app from the Play Store on the Chromecast.
- Sign in with the UK account to sync the watchlist.
- Restart the app once if the channel list does not load.
Best VPNs for NOW TV in Uruguay [Complete Guide]:
Surfshark VPN

- Unlimited devices on one plan
- Servers in the market you need
- 30-day money-back guarantee
Pros: the best value for a household with several screens running at once.
Cons: peak-hour speeds dip slightly on some routes.
NordVPN

- NordLynx protocol for stable playback
- Obfuscated servers for locked-down networks
- Audited no-logs policy
Pros: the strongest fleet against streaming detection on mobile networks.
Cons: renewal prices climb after the first term.
ExpressVPN

- Lightway protocol for steady streams
- Servers in more than 100 countries
- 24/7 live chat support
Pros: polished apps and dependable routing for a simple setup.
Cons: costs more than the other options here.
CyberGhost VPN

- Streaming servers labelled per platform
- 45-day money-back guarantee
- One-click apps for beginners
Pros: simple setup and a long refund window for testing.
Cons: some servers slow down at peak time.
PIA VPN

- One of the largest server networks
- Open-source apps with deep settings
- Proven no-logs policy
Pros: a huge network and affordable long plans.
Cons: the interface feels technical at first.
Trending on NOW TV in 2026:
The NOW guide follows the UK schedule, with Sky Atlantic drama, Sky Cinema premieres, Sky Sports football, F1 and cricket, and Hayu reality series. Uruguayan viewers tend to chase the Premier League and the Champions League, plus the F1 weekends that local television does not carry in full. Montevideo is two hours ahead of New York and three hours behind London in November, so a Saturday 3pm UK kick-off lands at noon locally and a Sunday Sky Sports double-header runs through the afternoon.
Frequently Asked Questions
Is NOW TV available in Uruguay?
No. NOW is licensed for the United Kingdom only, and access from the EU ended in December 2020, so the player is blocked without a VPN.
Which server should I use?
London is the default. Manchester is the backup when the main route is busy during a big match.
Do I need a UK card?
Yes. The account needs a UK postcode and a UK payment method, and a card billed in Uruguayan pesos is usually declined.
Does NOW have a free trial?
Some passes run a trial, and the offer changes through the year. Check the checkout page for the current offer before you commit.
Is using a VPN allowed?
Check the local laws and the NOW terms of service. This guide describes the technical route, not legal advice.
Conclusion: Watch NOW TV in Uruguay
NOW is the simplest way to get Sky Atlantic, Sky Cinema and Sky Sports without a dish, and the only real barriers in Uruguay are the location check and the UK billing step. Connect Surfshark VPN to London, set a UK postcode, and the passes play as if you were in Britain. Keep the same server for the session and the message stays quiet.









